An interview with MartechAsia – Why and how NJ Group’s Eagle took flight
B2C brands don’t often get a chance to give customers what they want. If they’re lucky, they’ll learn from their mistakes and get better at how they satisfy customers. Especially in a customer service-centric sector like F&B, this is easier said than done – considering the difficulty of getting and acting on customer feedback.
Why is it so tough? In a nutshell, there has been no technology to ensure customers are being listened to properly.
Recently, MartechAsia conducted an exclusive interview with Neelandra Jain, founder of NJ Group, about the origin story of this AI-driven real-time customer feedback platform. It’s a simple solution to many complex problems – from tracking feedback in real-time to identify patterns that cannot be manually identified. During the interview, he also discussed measurable ROI like saved costs and efforts, as well as the priceless value of delivering memorable restaurant/hotel experiences.
Having implemented this state-of-the-art software in his own F&B brands, Neelandra said – “Eagle has become our eye on customer satisfaction. Our business owners get deep insights like customer footfall pattern, inventory planning, staff performance analysis, sales prediction, and menu pricing improvements.”
Read the article to discover how Eagle can help deliver the wow effect for B2C customers.
A leading specialist portal covers marketing technologies such as ad tech, marketing intelligence, content marketing, social media marketing, SEO/SEM, sales tech, etc. MartechAsia has a highly experienced team of media professionals who compile, create and curate great insights/tips/tools for leaders and decision-makers in organizations across Asia. They aim to help C-suite leaders take more informed decisions and build the right future-proofed strategies.