You can’t be alcohol-friendly without being people-friendly – here’s why

12 Oct 2022

Who does not like a night out where they can loosen up a bit and shake a leg, right? A few drinks in and there is a nice buzz. A few more have you tipsy. Sounds familiar? Well, this is where it can go one of two ways. Either you get sloshed and get into an anything-can-happen scenario. Or you call it a night and enjoy a good memory.

As you may know, alcohol related problems like complete intoxication, underage drinking, and drunk driving are major issues that affect individuals and society at large. However, it is not just the responsibility of individuals or policymakers to commit to creating a safe environment wherever alcohol is consumed on the premises. So, it is also the duty of establishments like restaurants, bars, nightclubs, resorts, and hotels.

Such places are apt for people to create good memories. There is a nice conversation, some good music, a few dance moves, and amazing food too. Unfortunately, this very scenario can turn sour when alcohol is misused.

We are TIPS-certified

At NJ Group, we take great pride in our fast-growing F&B businesses  and we are fully committed to helping create this type of safe environment across our establishments where alcohol is served. It is why our staff underwent the TIPS skills based training program to enable responsible service, sale, and consumption of alcohol.

TIPS, a global leader in education and training, conducts this program to prevent severe intoxication, underage drinking and drunk driving issues. For three decades, TIPS has certified over 3.5 million participants in over 40 different countries. From the point of view of the establishments, it goes a long way to help safeguard them against litigations and insurance issues. It is also important to note that liquor boards and government authorities are favourable towards establishments that have undergone the TIPS program.

So, all the bartenders and servers who work for NJ brands are equipped to deal with underage drinking and drunk driving in a responsible manner while reducing the occurrence of alcohol-related incidents.

Other benefits of getting TIPS-certified

1) Adopting a proactive strategy to prevent alcohol misuse
2) Knowing how to control a volatile environment
3) Identifying the signs of intoxication before trouble starts
4) Showing customers that you care about creating a safe and positive environment
5) Creating a stronger bond with the local community


Whenever guests and customers walk through the doors of our alcohol-friendly brands, our focus in ensuring that when they walk out  there is a beaming smile on their faces. Of course, a very integral part of this is to go the extra mile to take care of you, no matter the situation.